I have thousand miles to go before I sleep.

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After watching me sit on the laptop for 10–12 hours on an average everyday day my wife asks me “don’t you feel bored of work”? My calm and simple response never make her absorb the truth, “no, I enjoy my work.”

I truly do not comprehend the concept of worship…


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The Industry is changing

There has recently been a surge in design jobs within the Information Technology industry. People from various domains are interested in pursuing product design and product management as a career path.

While both professions are expanding and becoming more lucrative as career paths, there has been discussion about whether the…


IDEO CEO Tim Brown, whose company is internationally renowned for its innovative design work, described the “T-shaped person” in an interview in 2010. A T-shape is someone who has received cross-training in areas related to his or her field of deep expertise. …


The journey so far

A team of like-minded designers working in a healthcare IT company joined hands and chalked out a plan. Let’s celebrate “World Usability Day”, but then how?

How about launching a Design thinking workshop, its so cliche man, how about launching a cartoon competition, nooo doesn’t sound good to me, how…


Footsteps on the sand
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This pandemic has been disruptive, making a dent in our lives and forcing all of us to take a different path. Our routines have shifted; we’ve started working late, sleeping late, and our screen time has skyrocketed. We’ve spent most of our time glued to our laptops and smartphones. Netflix…


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Building and growing a design team is the biggest opportunity one can get within the entire span of a design career. However, landing up into organisations where UX is undermined as a discipline, and just considered as a checklist item, poses an enormous challenge. …


One minute of patience, ten years of peace.

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I am a designer by profession, currently leading a design team in a healthcare company. Sometimes I feel, the world is envious about us, they feel a designers life is vibrant and colourful. …


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Burnout is mistaken as stress. Although the symptoms may be quite similar, there are significant differences. Symptoms of stress are more physical than emotional. Certain job functions with excessive workload and pressure can lead to burnout.

Freuden Berger initially introduced Burnout in the early 70s. He described burnout as a…


Research says too many choices confuses users, and lead them to a state of decision paralysis, it further direct users spend a lot of time deciding which one to opt for.

Just about 3 months back, when the nationwide lockdown started to control the pandemic, we were all panicking about…


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With the changing times, design as a function has gained huge popularity within an organisational construct. The current generation of design leaders has just started to get a seat in the board rooms. However, being a design manager does not reinforce the need to involve in every strategic conversation, because…

Alipta Ballav

Sr. Manager — User Experience Design @Cerner Corporation previously @Harman @Wipro

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