I recently asked the design community in a post. “How do you think we are adding value to the business as designers?” Here is the Link to the Post I got few responses but the one that really stands out is from Karthikeyan Kandavelu “Save business money by guiding them to not develop features that doesn’t add value to customers” — Karthikeyan Kandavelu While saving business money is one…

Behind the scene A typical Product Life Cycle Management consists of four stages: introduction, growth, maturity, and decline. Possibly many are unaware of this phase called as the pre-introduction phase, where some major decisions are made. Decision 1 : Set Business Goals As a Organisational strategy we want to enter into the new market or into…

Landing into the state of approval Can you tell me why Jeetu is a product manager and you are a designer.? I asked this to one of my colleague during a 1:1 meeting. My colleague shrugged her shoulder and said “I am designer because I love solving problems, what else?” …

The Industry is changing There has recently been a surge in design jobs within the Information Technology industry. People from various domains are interested in pursuing product design and product management as a career path. While both professions are expanding and becoming more lucrative as career paths, there has been discussion about whether the…

Few practical tips Once a designer steps into the design profession, they lose sight of what they want to do next. Which smart move will help them advance their career? Which Design course or certification will provide them with a solid foothold in the design industry? They are surrounded by…

I have thousand miles to go before I sleep. — After watching me sit on the laptop for 10–12 hours on an average everyday day my wife asks me “don’t you feel bored of work”? My calm and simple response never make her absorb the truth, “no, I enjoy my work.” I truly do not comprehend the concept of worship…

IDEO CEO Tim Brown, whose company is internationally renowned for its innovative design work, described the “T-shaped person” in an interview in 2010. A T-shape is someone who has received cross-training in areas related to his or her field of deep expertise. The horizontal refers to a wide range of…

The journey so far A team of like-minded designers working in a healthcare IT company joined hands and chalked out a plan. Let’s celebrate “World Usability Day”, but then how? How about launching a Design thinking workshop, its so cliche man, how about launching a cartoon competition, nooo doesn’t sound good to me, how…